Foam Applicator Instructions

Prepare all materials, including Foam Applicator, Foam Roller, Pattern Roller, Paint, Paint Tray, and Painter’s Tape. You may also need some scrap paper or cardboard.

Foam Applicator - 01 Materials

Use only water-based/latex paint with a flat, matte finish. Make sure the base coat is applied and fully dry on your walls (or surface) before painting on the pattern. We highly recommend that you use a flat, matte paint for your base coat as the Pattern Roller can have issues painting the pattern consistently if there is any sheen in the paint. Choose a color for your pattern that will pop against your base coat.

Prepare walls (or surface) to be painted. Remove light switch plates & outlet covers and tape baseboards, ceiling, trims, corners, etc. If painting walls with corners that are closed in, measure the width of the walls to determine your starting point so that your pattern is centered. 

Assemble Foam Applicator by screwing in the handle into the frame and screwing in the closed nut. Insert the Foam Roller into the center hole (do not attach Pattern Roller yet).

Foam Applicator - 02 Assembly

Pour paint into the paint tray, ensuring that the paint is evenly distributed. When applying paint to the Foam Roller, make sure the angle of the frame is pointing up (i.e. away from the paint).

Foam Applicator - 03 Frame Angle

Apply paint to the Foam Roller in continuous strokes until it absorbs a sufficient amount of paint into the foam. You may notice an uneven layer of paint on the surface of the Foam Roller; in this case, roll the Foam Roller on scrap paper or cardboard so that the paint is evenly distributed and any uneven spots are rolled away. Notice the difference in the Foam Roller before and after it has been rolled on cardboard.

Foam Applicator - 04 Foam Roller Before

Foam Applicator - 05 Foam Roller After

Insert the Pattern Roller into the top hole (if you have the Bloom Tide or Wild Posy) or the second hole from the top (all other Pattern Rollers). Note that we have a newer version of the applicator (black handle, which is not pictured below) which has a set of two holes (instead of one as pictured) at the top. 

Make sure the angle of the frame is pointing towards the wall and the pattern is upside down (when rolling on the pattern, it will paint right side up).

Foam Applicator - 06 Pattern Roller Before

Turn the Pattern Roller a few times until it is covered with a thin layer of paint. Test roll on scrap paper to make sure the pattern is correctly positioned. We recommend you practice a couple times until you are comfortable.

Foam Applicator - 07 Pattern Roller After

Before you start rolling the pattern, start with either the ‘arrow’ or ‘plus’ sign on the side of the Pattern Roller and make sure to alternate at the top of each new roll. For example, start with the ‘arrow’ for the first roll, then ‘plus’ for the next roll.

Foam Applicator - 08 Pattern Roller Side

Holding the handle at an angle from the wall (so that the Foam Roller is not touching the wall), evenly apply pressure from the top to the bottom of the wall as you are rolling the pattern. It is better to slightly overlap each roll so that there are no gaps and the pattern appears seamless. If necessary, use Painter’s Tape or a Laser Level as a guide. Do not stop rolling in the middle of a roll, always paint all the way down to the bottom of the wall (or surface). 

Keep in mind that there is a margin for small variations as they will blend in with the rest of the pattern.   Any noticeable errors can always be redone with a fresh coat of paint.

Foam Applicator - 09 Pattern Roller Painting

Once it appears the paint is beginning to fade (usually after 2-4 rolls depending on the pattern and the length of your wall), remove the Pattern Roller and re-apply paint to the Foam Roller (following the steps previously outlined). Once the paint is re-applied, remember to test the Pattern Roller on scrap paper again to make sure that the paint does not bleed and the pattern looks consistent with your previous rolls.

When you’re finished with your project, we recommend washing the Foam Applicator, Foam Roller, and Pattern Roller while the paint is still wet. Water should be sufficient to wash away the paint, but you can also use a little soap to help you remove any paint residue.